Public relations (PR) is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image.
One
of the earliest definitions of PR
was coined by Edward Bernays.
According to him, "Public Relations
is a management function which
tabulates public attitudes, defines
the policies, procedures and
interest of an organization followed
by executing a program of action to
earn public understanding and
acceptance. "
According to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".
According to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".
PR
these days is often misunderstood,
and it’s probably the fault of the
PR industry itself that most people
aren’t sure where PR is supposed to
stop and marketing, advertising,
branding and all the other media
services begin.
Protocol PR Mission is to provide
clients with public relations
consultancy and media services that
manages perceptions, build informed
opinions and delivers results.
